OVERVIEW
Chatbots are changing the future of hospitality industry. The advancements in AI and Machine learning have helped them to drive higher conversion and also improved efficiency to engage customers.
Chatbots have simplified the way guests interact with hotels, during and after their stay. Leading hotel brands like Marriot are already using chatbots. This helps them to market their products and services to 1.3 billion active Facebook Messenger users and drive potential customers.
Chatbots have the potential to drive 4 times more bookings to your hotel. They can reach out to more customers, improve engagement and boost room bookings. Chatbots can provide five star hospitality to your guests and increase business efficiency
How chatbots can help Hotels?
The following are some of the use cases of chatbots in the Hotel industry.
1. Room Bookings
Chatbots can act as an online booking assistant. They can assist customers in booking rooms based on availability, rates, features, reviews etc.
2. 24/7 Customer Service
Chatbots can answer the questions that customers ask frequently. They can provide fully automated customer support whenever the customer is in need.
3. Manage a Guest’s Stay
Chatbots can send regular stream of helpful updates to guests. They can notify when their room becomes available, setup wakeup calls, help them with checkout etc.
4. Cross-sell additional services
Chatbots can be used as an effective tool to cross-sell additional services to the customers like booking spa, order food, reserve a table, book gym, day tours etc.
5. Broadcast Deals
Chatbots can promote your hotel by sending personalized deals and promotions to potential customers. It helps to re-target to your old customers
6. Automate FAQs
Chatbots can answer the questions that customers ask frequently. Chatbots can support customers 24/7.
7. Automated Feedbacks
Chatbots can send feedback requests to checked out clients. This will help brands to get insights from customers & when they get negative feedback, hotels can attend them.
8. Integrated Payments
Customer can pay online for the services that they purchase. It may be hotel room booking, online food ordering, booing a city tour, or any value added services
9. Sign up for Rewards
Chatbots can make the users sign up for different promotions and also for different reward programs. This will help to get repeated room bookings.
